Top SEO mistakes you should avoid
When it comes to a successful SEO campaign, there are plenty of mistakes you should avoid if you want to achieve the desired results and not be penalized by search engines. The following lines contain some useful information that you may wish to consider.
Not using unique titles and meta descriptions for each page
It is absolutely shocking to discover that there are companies that still make this common mistake and the same title and the same meta description for multiple pages. This becomes catastrophic when you are dealing with some competitors who have optimized their website correctly.
Each page of your site should have a unique title, not only for SEO purposes but also for the overall user experience. Your page titles are also visible on social networks when someone share a link to your website. They should therefore be descriptive and unique if you want to attract potential customers. Meta descriptions are also extremely important. They should be included in the form of persuasive pitches of 160 characters, because they will appear directly in search engines.
Compromising content quality
If you have quality content on your site, you will most definitely attract visitors. This is a SEO rule that all we know, but sometimes we forget to apply. Content quality means useful information that help your visitors find exactly what they need.
If you compromise the quality of your content you will not only lose visitors, but also customers. People are not robots and will immediately detect someone who cheated by not delivering the information promised in the title. Finally, the content of your website should be easy to read and engaging for the best results.
Fail at link building
It happens very often that a very well-written content, of the finest quality, does not help obtain the desired results. A potential explanation could be the lack of link building tools. If you want to build a strong online presence, then you should be as creative as possible and attract attention. If you do this, your URLs will be picked up by bloggers and other websites. Beware of services that offer 10,000 backlinks for $5. You will more than likely get a Google penalty if you do this!
Not having a social media following
Google panda now tracks your social media popularity. It is a mistake to not try to build your following and engagement. Luckily there are services out there to help you accomplish this. You can buy real Facebook likes and buy real Twitter followers from reputable companies. It is a known fact that large following boost your SEO in 2014.